PP.O Is worth...

Value Report for purplepride.org
The following report outlines traffic levels received by the submitted URL, overviews sources of potential income, and proposes a resale value of the site based on these factors.

Your site is valued at: $7,484

Traffic Statistics
Alexa Traffic Ranking: 134,730
Google PageRank: 4
Average of 99 backlinks from major search engines.

check out : http://www.websitevaluecalculator.com/

I wonder if Webby has spent more or less than that on the site in the 10 years the site has been up.

Probably more if you count time spent and other factors besides money.