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  1. #1
    singersp's Avatar
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    Vikings try to reverse slower ticket sales

    [size=13pt]Vikings try to reverse slower ticket sales[/size]
    The team's home games usually sell out well in advance of the season. This year things are different.

    Kevin Seifert, Star Tribune
    Last update: September 05, 2006 – 10:55 PM


    Slower ticket sales this summer have inspired the Vikings to employ creative tactics in hope of preserving their Metrodome sellout streak.
    They debuted one tactic last week, sparking sales for the Sept. 17 home opener against Carolina -- which until recently appeared in danger of not selling out. At a time of the year when they typically have sold all of their tickets, the Vikings have tickets available for all eight home games and are even selling partial season-ticket plans.

    Steve LaCroix, vice president of sales and marketing, acknowledged that sales of single-game tickets have dropped "a few percentage points." But as the Vikings embark on a year of transition, featuring new coaches and a roster unfamiliar to casual fans, LaCroix downplayed the trend's significance and scope.

    "We feel confident that we'll sell out every game this year," LaCroix said. "We know we still have a lot of work to do, but we're staying positive about it. Things might be different if we were sitting here with 10,000 unsold seats for a game. That's not the case at all."

    The Vikings also have increased their television and newspaper advertisements, and Tuesday their website (www.vikings.com) prominently displayed a link to their online ticket sales center.

    "We feel the numbers are doable," LaCroix said, "but we're not sitting back. We're just working hard to make sure we have no worries."

    About 1,000 tickets remain for the Carolina game and "a few more" are left to be sold for the Sept. 24 game against Chicago, LaCroix said. Around 3,000 tickets still are available for each of the final three home games -- against Arizona, the New York Jets and the St. Louis Rams.

    The Vikings have been the Twin Cities' hottest sports ticket for eight years, selling out 86 consecutive games. Prices have risen in a corresponding fashion, and this season the Vikings have the NFL's sixth-highest ticket prices for the 64,000-seat Metrodome. According to Team Marketing Report, the average Vikings ticket costs more than $71.

    Whether it is related to price or other factors, sales have slowed measurably -- if not dramatically -- this summer. To help jump-start the process, the Vikings packaged the Panthers game with their hottest ticket, the Nov. 12 clash with Green Bay. Fans who want to purchase a single-game ticket to watch the Packers are required to purchase an equivalent ticket for the Carolina game, a strategy the Vikings have used before in preseason games but never for a regular-season game.

    In an interview last week, owner Zygi Wilf said he has no problem with the fan support and suggested that a successful team will serve as the best ticket seller.

    "I'm just not that concerned," Wilf said. "Our fans are the most loyal fans I've seen in my travels. ... What's most important is to put a winning team on the field."

    Mike Nowakowski, an owner of Ticket King, said his sales of secondary tickets in Hudson have been "a little light" as well. Nowakowski theorized that the departure of two fan favorites, receiver Randy Moss and quarterback Daunte Culpepper, have contributed to hesitancy among ticket buyers.

    "It's definitely not a doomsday situation where people are not buying tickets," Nowakowski said. "I feel like a lot of people are sitting on the fence, waiting to make sure the team is a solid team. That and the fact that there is no star power to sell tickets now. They don't have Randy Moss and Daunte Culpepper. There are no superstars.

    "Whether people want to admit it, they sold tickets and got people excited about the Vikings."


    Staff writer Judd Zulgad contributed to this report.


    Kevin Seifert • [email protected]






    "If at first you don't succeed, parachuting is not for you"

  2. #2
    Del Rio Guest

    Re: Vikings try to reverse slower ticket sales

    In an interview last week, owner Zygi Wilf said he has no problem with the fan support and suggested that a successful team will serve as the best ticket seller.

    "I'm just not that concerned," Wilf said. "Our fans are the most loyal fans I've seen in my travels. ... What's most important is to put a winning team on the field


    Have to agree with Zigster on this one. Win some games they will come running.

  3. #3
    Prophet Guest

    Re: Vikings try to reverse slower ticket sales

    That's not fair.
    You're trying to cut off the chicken littles before they get their panic posts in by quoting Zygi.

  4. #4
    Del Rio Guest

    Re: Vikings try to reverse slower ticket sales

    "Prophet" wrote:
    That's not fair.
    You're trying to cut off the chicken littles before they get their panic posts in by quoting Zygi.
    It wont work Prophet
    ;D We both know that.

  5. #5
    Purple Floyd's Avatar
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    Re: Vikings try to reverse slower ticket sales

    If the ticket prices are the 6th highest in the league ($71) when they are playing in a 20 something year old 50 million dollar stadium,
    what kind of mortgage will you need to buy a ticket when they open the new 650-700 million dollar stadium?

  6. #6
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    Re: Vikings try to reverse slower ticket sales

    pull ticket prices down a bit to be sure to sell out the games. half priced singles on game days starting at noon is what the edmonton oilers do and it worked great alst season. (now we sold out every game and the demand for tickets has never been higher because of our cup run, but we are not here to talk hockey).
    so what you could do it have half price singles starting at midnight before the game.
    We're bringing purple back.

  7. #7
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    Re: Vikings try to reverse slower ticket sales

    you can't really do the halprice/day of the game with the NFL.
    I believe the games have to be sold out 72 hrs (or something like that) before the game or it is blacked out.
    They could do it the week before, that might work well.
    THe only problem with that is the NFL might have restrictions on what teams can do to prevent a blackout.
    THey might not allow the dicounted tickets.

    Thanks Lotza!

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    Re: Vikings try to reverse slower ticket sales

    One of the reasons ticket prices ARE high is because of the 20+ year old stadium.
    there are not enough boxes or luxury seats available to take some of the strain off from the average ticket.

    I don't think we need to worry.
    Superstars are a short term fix.
    A winning team and a new stadium will be a much more permanent fix.
    Zeus wrote:
    When are you going to realize that picking out the 20 bad throws this year and ignoring the 300 good ones does not make your point?

    =Z=

  9. #9
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    Re: Vikings try to reverse slower ticket sales

    "NodakPaul" wrote:
    I don't think we need to worry.
    Superstars are a short term fix.
    A winning team and a new stadium will be a much more permanent fix.
    exactly, couldnt have said it better myself.

    selling out is partially based on bandwagon fans, we'll get them back


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  10. #10
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    Re: Vikings try to reverse slower ticket sales

    "damien927" wrote:
    you can't really do the halprice/day of the game with the NFL.
    I believe the games have to be sold out 72 hrs (or something like that) before the game or it is blacked out.
    They could do it the week before, that might work well.
    THe only problem with that is the NFL might have restrictions on what teams can do to prevent a blackout.
    THey might not allow the dicounted tickets.
    Prior to '98 wasn't there a local company in MN that bought up remaining tickets to prevent games getting blacked out?
    Is that still allowed by the NFL or did they put a stop to it ?
    Time spent annoying a Packer fan is never time wasted...


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