Kansas City Chiefs coach Herm Edwards uses a familiar message to end the speech he gives his team on Saturday nights before games.

Although he can be notoriously loquacious, Edwards refrains from drawing upon predictable clichés or gimmicky references in such moments. Instead, he delivers a brief, pointed statement that leaves his players knowing exactly what their responsibilities are.........................
http://sports.espn.go.com/espn/cheat/news/story?id=2957893