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  1. #1
    Prophet Guest

    NFL, Levitra deal goes soft

    NFL, Levitra deal goes soft
    Tuesday, January 10, 2006 Page S2
    Associated Press
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    New York -- The NFL and the marketers of erectile dysfunction drug Levitra have opted to bench their three-year-old sponsorship deal when it expires in March.

    Brian McCarthy, an NFL spokesman, said the league chose to end the relationship because "the ads shifted from men's health to a performance, lifestyle issue."

    The change in advertising strategy made the NFL uncomfortable, McCarthy said.

    Some of Levitra's ads had been criticized for their racy content, along with other ads for erectile dysfunction, adding to the backlash against direct-to-consumer pharmaceutical advertising. Guidelines adopted by the drug companies last year say direct-to-consumer ads should be targeted to avoid audiences that are not appropriate for the message, a move widely viewed as limiting children's exposure to them.

    McCarthy said the NFL wouldn't seek another sponsor from the erectile dysfunction category, although the drugs could still advertise during games.

  2. #2
    sunny's Avatar
    sunny is offline Pro-Bowler
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    Re: NFL, Levitra deal goes soft

    The NFL The new Moral Majority... what a joke. A league filled with Drug users, Rapest, and murderers yet you can not advertise Boner Pills.
    I.B.O.T. #213

  3. #3
    cajunvike's Avatar
    cajunvike is offline Jersey Retired
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    Re: NFL, Levitra deal goes soft

    Booooooiiiinnnnggggg!
    BANNED OR DEAD...I'LL TAKE EITHER ONE

  4. #4
    COJOMAY is offline Jersey Retired
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    Re: NFL, Levitra deal goes soft

    Actually they found several Levitra pill wrappers on the "Love Boat." LOL
    Kentucky Vikes Fan

    When you require nothing, you get nothing; when you expect nothing, you will find nothing; when you embrace nothing, all you will have is nothing.

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