Irving officials make Kraft Macaroni & Cheese official sponsor of Texas Stadium demolition
12:00 AM CST on Friday, January 1, 2010
By WENDY HUNDLEY / The Dallas Morning News
IRVING – Texas Stadium will come down this spring in a "Cheddar Explosion."
That's the name that Kraft Foods has given to its promotional campaign for the implosion of the iconic structure.
In its last act of 2009, the Irving City Council on Thursday unanimously approved Kraft Foods as the official sponsor for the demolition.
"It's a good deal for us and a good deal for them," council member Rose Cannaday said during the 15-minute special meeting.
As part of the deal, Kraft will pay Irving a $75,000 sponsorship fee prior to the demolition for charities selected by the city. The company will also provide $75,000 worth of Kraft products for local charities of its choice.