KFFL
Giants | Team seeking $25 million in naming rights
Wed, 28 Jun 2006 05:30:14 -0700

Matthew Futterman, of the Star-Ledger, reports the New York Giants and New York Jets will seek a deal worth as much as $25 million a year for the naming rights on their new shared stadium in the Meadowlands, according to two industry executives. The deal would be the largest stadium sponsorship in the world and serve as a major step forward in financing what is expected to be a $1 billion project. Industry experts said Tuesday, June 27, that the Giants and Jets were right to assume their building would produce the most valuable naming rights deal ever. Alice McGillion, a spokesman for the Giants and Jets stadium venture, denied the teams had pegged the potential value of the naming rights deal. "We're just starting the process of selecting a naming rights partner, and we have never publicly stated what we think the value of those rights are," she said. "Anybody who is talking about the figure is speaking in ignorance." The football teams can also sell the naming rights to the entire Meadowlands sports complex, though it is too early to tell whether those naming rights.


Jets | Team seeking $25 million in naming rights
Wed, 28 Jun 2006 05:29:48 -0700

Matthew Futterman, of the Star-Ledger, reports the New York Jets and New York Giants will seek a deal worth as much as $25 million a year for the naming rights on their new shared stadium in the Meadowlands, according to two industry executives. The deal would be the largest stadium sponsorship in the world and serve as a major step forward in financing what is expected to be a $1 billion project. Industry experts said Tuesday, June 27, that the Giants and Jets were right to assume their building would produce the most valuable naming rights deal ever. Alice McGillion, a spokesman for the Giants and Jets stadium venture, denied the teams had pegged the potential value of the naming rights deal. "We're just starting the process of selecting a naming rights partner, and we have never publicly stated what we think the value of those rights are," she said. "Anybody who is talking about the figure is speaking in ignorance." The football teams can also sell the naming rights to the entire Meadowlands sports complex, though it is too early to tell whether those naming rights.