VIKINGS LAUNCH MEDIA CAMPAIGN ON STADIUM EFFORTS
Eden Prairie, MN (November 14, 2011) – The Minnesota Vikings will kick off a broader media campaign on the team’s stadium efforts during tonight’s Monday Night Football matchup in Green Bay. Fans watching the Vikings-Packers game on either KARE 11 or ESPN will see television ads based on the team’s stadium advocacy video unveiled on Saturday, November 5.
The Vikings media campaign is designed to drive accurate information on the stadium issue, arm fans and supporters with the facts, and remind everyone what the Vikings mean to Minnesota. Online, radio, print and television advertising elements will be included over the next several weeks, and the team will begin making community stops around the State to discuss the issue.
“This team is followed by over two million Minnesotans every week and is an important piece of the fabric of this State,” said Lester Bagley, Vikings Vice President of Public Affairs and Stadium Development. “We have a great story to tell, and it’s time for us to take the case for a new stadium more directly to the public.”
The team’s :30 and :60 television spots, along with the complete stadium advocacy video and new Arden Hills stadium images, are available for download on the team’s media-only ftp site (instructions attached) in the file titled “New Vikings Stadium.”
Vikings Vice President of Public Affairs and Stadium Development Lester Bagley and Director of Corporate Communications Jeff Anderson will be available in the press box prior to tonight’s game at Lambeau Field to answer questions regarding the team’s media campaign.
:30 Vikings Stadium Ad
:60 Vikings Stadium Ad